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Relaunching the Non-Toxic Black Beauty Project as the Conscious Black Beauty Movement (CBBM)

The California Black Health Network is excited to announce the relaunch of our Non-Toxic Black Beauty Project under a new name: the Conscious Black Beauty Movement (CBBM). This rebranding signifies a renewed commitment to empowering Black women to embrace their beauty and health from the inside out.

What is the Conscious Black Beauty Movement?

The Conscious Black Beauty Movement is an initiative dedicated to promoting health and well-being among Black women by advocating for the removal of toxic ingredients in beauty and personal care products. Our movement aims to educate Black women about the harmful chemicals often found in these products and provide them with the knowledge to make safer, more informed purchasing decisions.

What Problem Does CBBM Solve?

The CBBM addresses the serious health risks posed by toxic chemicals in beauty and fashion products, which disproportionately affect Black women. Current beauty standards often celebrate light/white skin and European features, creating an unhealthy image for Black women and girls. Beauty products marketed to Black women frequently contain the most harmful ingredients in the cosmetics industry, leading to increased risks of breast and ovarian cancer, uterine fibroids, reproductive harm, and more. Black women, who use more beauty products per capita than any other demographic, are particularly vulnerable to these toxic exposures.

How People Can Be a Part of the Movement and Support It:

  • Stay Informed: Follow our updates and educational resources to learn more about the toxic chemicals in beauty products and their impact on health.
  • Spread the Word: Share our message with your network to raise awareness about the importance of non-toxic beauty products for Black women.
  • Support Black-owned Brands: Purchase from Black-owned beauty businesses that prioritize safe, non-toxic ingredients.
  • Advocate for Change: Encourage beauty and personal care product manufacturers to eliminate harmful ingredients and adopt safer practices.
  • Collaborate with Us: Partner with the CBBM by becoming a part of our beauty justice community, which includes social influencers, beauty and fashion brands, political leaders, and stakeholders.

Together, we can create a future where beauty and personal care products prioritize the health and well-being of Black women and girls. Join the Conscious Black Beauty Movement today and help us drive positive change in the beauty industry!

Important Facts to Know:

  • The average woman uses 12 different beauty and personal care products every day, exposing her to 168 toxic chemicals.
  • Many of these chemicals are “hormone disruptors” that have been linked to health conditions including diabetes, endometriosis, infertility, obesity, breast cancer, ovarian cancer, and uterine fibroids.
  • Even products that claim to be “natural” or “organic” can contain these dangerous chemicals.

You can protect yourself and your family every day from exposure to toxic chemicals just by choosing safer hair and personal care products.

Search the Non-Toxic Black Beauty Database 

Top Toxic Cosmetic Ingredients to Avoid

*click image to expand and download

Additional Information

The Environmental Injustice of the Beauty Industry

Thousands of industrial chemicals are used to create the personal care and beauty products that consumers and professional nail, hair, and beauty salon workers use every day. Many of these chemicals have been linked to serious health outcomes and harm the environment. The European Union (EU) has banned nearly 1800 chemicals from beauty and personal care products that are known to cause cancer, birth defects or reproductive harm. In stark contrast to the progress made by the rest of the world, in the U.S. the Food and Drug Administration (FDA), has only banned or restricted eleven ingredients from cosmetics, to date.(3)

Conservative estimates suggest Americans use roughly 10-12 personal care products each day (the actual number may be closer to 20-25), resulting in daily exposure to an average of 168 unique chemicals – many of which have been linked to endocrine disruption, earlier puberty, cancer, birth defects, and reproductive harm. Despite the growing body of scientific evidence and consumer concern, cosmetics are one of the least regulated consumer products on the market. The FDA does not have the authority to recall unsafe products, nor does it require pre-market safety testing of cosmetic ingredients. The federal law governing the $100 billion domestic cosmetics industry is only 2.5 pages long and has not been amended significantly since it was enacted over 80 years ago. Due to weak federal regulation of the more than 10,000 chemicals used to formulate the personal care and beauty products consumers use every day, companies can legally use hazardous chemicals without the public’s knowledge or consent.

Black women and professional salon workers experience some of the highest rates of exposures to toxic chemicals in the cosmetic products they use on themselves and their children or work with daily. More than 40 other nations have stricter cosmetic safety regulations than the US.

For Black women, this issue is especially urgent. Almost 7,000 Black women in the U.S. die of breast cancer each year.[1] In fact, Black women have the highest breast cancer mortality rate of any racial or ethnic group in the US, with a rate 41% higher than that for White women. Black women also face other health disparities, including earlier puberty and higher rates of hormone-mediated problems (e.g., preterm birth and uterine fibroids), an increasing incidence of endometrial cancer, and poorer ovarian cancer outcomes.

These problems are compounded by the fact that Black women suffer from a high level of exposure to unsafe chemicals that are found in their beauty products – including hair dyes, hair relaxers and straighteners, skin lighteners, feminine douches, deodorant, etc. In fact, recent evidence shows that among Black women, use of permanent hair dyes is associated with approximately 45-77% increased risk of breast cancer[2], with greater risk for use of darker hair dye shades.[3] Regular use of chemical relaxers and straighteners have also been suggested to increase the risk of breast cancer in Black women[4], particularly among women who use these products frequently, started using these products in childhood or adolescence, or use lye-based relaxers.

Some chemicals in hair care and personal care products such as phthalates[5], heavy metals[6], and polybrominated diphenyl ethers (PBDEs)[7] have been associated with earlier puberty among girls. Heavy metals, such as cadmium and lead, are found in many cosmetic products used by Black women, such as lipsticks, eyeliners, eyeshadow, foundation, and more. These metals have been linked to higher instances of uterine fibroids[8]. In addition, some chemicals found in the personal care products and cosmetics used by Black women have also been associated with altered reproductive outcomes. Chemicals known as aromatic hydrocarbons, which may show up on product labels as “toluene,” “benzene,” or “xylene,” have been shown to have toxic effects on developing fetuses[9].

Chemical exposures also exist for professional salon workers – many of whom are Black women and other women of color – who use potentially hazardous products daily in their work, including nail polish hardeners, thinners, plasticizers, bleaches, conditioners, detergents, dyes, fixatives, relaxers, and straighteners that are most often used as commercially prepared mixtures.[10]

Another study, published in 2018 by the Silent Spring Institute in the journal Environmental Research, showed Black women are also potentially exposed to dozens of hazardous chemicals through the hair products they use.[11] The study looked at 18 different hair products including hot oil treatments, anti-frizz hair polishes, leave-in conditioners, root stimulators, hair lotions, and hair relaxers. A total of 45 endocrine disrupting compounds (EDCs) associated with a variety of health effects including reproductive disorders, birth defects, asthma, and cancer were detected, with each product containing anywhere between 4 and 30 EDCs.

As the Black beauty industry grows, the fact that the chemicals in Black beauty and personal care products are not adequately tested for safety and are largely unregulated raises real concerns for Black women’s health. [12]

Top Black Beauty Facts

Black women are over-exposed to and under-protected from toxic chemicals in the beauty and personal care products they use every day.

  • Almost 7,000 Black women in the U.S. die of breast cancer each year[13]
  • Black women have the highest breast cancer mortality rate of any racial or ethnic group in the US, with a rate 42% higher than that for White women.[14]
  • Black women also face other health disparities, including earlier puberty[15] and higher rates of hormone-mediated problems (e.g., preterm birth[16] and uterine fibroids[17]), an increasing incidence of endometrial cancer[18], and poorer ovarian cancer outcomes.[19]
  • Lack of regulation of a $100 Billion cosmetics industry especially harms Black women and girls[20]
    The 2.5 page federal cosmetic safety law has not been amended significantly since it was enacted over 80 years ago[21]
  • 10,000 cosmetic ingredients are on the market today[22]
  • 4,000 fragrance ingredients are found in products on the market today [23]
  • Black women purchase $7.5 billion of beauty products each year [24]
  • Black women purchase 9x more hair care products than any other demographic[25]
  • Black women who regularly dye their hair with permanent hair dyes have a 45-77% higher risk of breast cancer[26]
  • Black women who use chemical hair straighteners are 30% more likely to develop breast cancer[27]

Top Findings

Which Red List Chemicals Are Found in Black Beauty Products? ​
Working with our partner, Clearya, we screened the Black Beauty Product Database against Tier 1 Red List chemicals. Brands that did not have any of the Tier 1 chemicals in their products were placed on a list of Non-Toxic Black Beauty Products, which includes 78 brands and 696 products. These brands and their products will be listed on the CSC website in a searchable database by name and product type.

The top 15 most frequently found chemicals were:

  1. Titanium Dioxide(in inhalable forms only)
  2. Crystalline Silica (in inhalable forms only)
  3. Retinol (Vitamin A) (when in daily doses >10,000 IU, or 3,000 retinol equivalents)
  4. Butylated Hydroxytoluene (BHT)
  5. Parabens (methyl, ethyl, butyl, and propylparaben)
  6. Butyl Acetate
  7. Ethyl Acetate
  8. Benzophenone-1
  9. Carbon Black
  10. Diazolidinyl Urea
  11. DMDM Hydantoin
  12. Triethanolamine (TEA)
  13. Siloxanes
  14. Sodium Hydroxymethylglycinate
  15. Benzophenone-3 or Oxybenzone

Non-Toxic Black Beauty Project – Methodology

Generating the List of Non-Toxic Black Beauty Products ​

The Campaign’s Non-Toxic Black Beauty Project created a list of safer Black Beauty products in order to help consumers make more informed purchases and guide the efforts of manufacturers and retailers to make and sell safer products.

Working with our partner, Clearya, we screened the Black Beauty Product Database against Tier 1 Red List chemicals. Brands that did not have any of the Tier 1 chemicals in their products were placed on a list of Non-Toxic Black Beauty Products, which includes 78 brands and 696 products. These brands and their products will be listed on the CSC website in a searchable database by name and product type.

  1. Through a survey of mainstream and ethnic beauty magazines and media, we created an initial list of over 400 beauty brands that were identified as selling personal care and beauty products primarily to Black women.
  2. We vetted this initial list of brands and removed companies that were less than 51% Black-owned, did not have Black beauty products as their main product line or did not provide ingredient lists on their website. This resulted in a list of 283 Black-owned beauty brands.
  3. We then scraped the product ingredients from the websites of the Black beauty brands to produce an ingredient database of 7,250 individual products covering 10 different product types. We organized the products into 9 categories (see table below): babycare/kidcare, bodycare, fragrance, haircare, makeup, nail products, personal hygiene, skin care, and sunscreen.
  4. For each product we collected the product name, price, UPC, an image of the product, webpage link and the full ingredients list provided on the website. All of this information will be made available on our searchable database (coming soon).

For questions or more information please contact info@cablackhealthnetwork.org.